Our main focus
Distributor and reseller claim compliance.
Independent sellers and resellers publish claims across the web and social faster than any team can review them by hand. The engine works alongside your compliance team: it reads that content, checks it against the claims they are allowed to make, your approved claim list, and the EU law that applies, and surfaces what needs a closer look. Your team makes the call.
The problem
Thousands of voices making claims you answer for.
Direct selling networks, resale channels, franchises and marketplaces share one exposure. The people selling your products are independent, but the claims they make still land on you. A single post that says a supplement cures a disease, or promises a recruit a certain income, can trigger a regulator.
That content is spread across personal pages, social feeds and storefronts, and it changes constantly. It is more than a compliance team can watch by hand, so most of it goes unchecked.
What it surfaces
The claims that carry the risk.
Health claims
Unauthorised health effects
Posts that say a product treats, prevents or cures a condition, or carry health effects that are not permitted, checked against the food and consumer rules that apply.
Income claims
Misleading earnings
Promises about how much a new seller can earn, or income figures presented without the context the rules require, flagged for review.
Product claims
Off-policy and off-label
Claims that go beyond your approved list, misuse a certification, or rely on deceptive before and after framing, checked against your own policy as well as EU law.
How the engine handles it
The same engine, pointed at seller content.
Nothing new has to be invented. The engine reads a body of content, checks it against the rules that apply, grounds each finding to the article, and verifies. Here the content is what your distributors and resellers publish, and the rules are the claims they are allowed to make, your approved list, and the EU law in scope. It hands your compliance team a short, grounded list to act on instead of an endless feed, so they spend their time deciding, not searching.
See how the engine works →Why this is our focus
Where the engine is strongest meets the sharpest pain.
Reading content and judging it against rules is what the engine does best, and distributor and reseller claims are where that work is most manual and most exposed. It is one problem shared by every direct selling, resale, franchise and marketplace network, so the same engine serves all of them.
Stay ahead of seller claims.
Tell us where your sellers publish and the claims they are allowed to make. We point the engine at their content and hand your team what to look at.
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