Our own claims

We sell a tool that audits environmental claims on e-commerce stores. The least we can do is run that tool against our own marketing copy and publish the result here. This is our self-audit.

1. Claims we make

• "Made in Luxembourg" - true. The operator is based in Mamer, Luxembourg, and the SARL is in formation in Luxembourg. We do not claim the technology stack itself originates from Luxembourg.
• "Hands on audit" - the self serve products are software-only; flags surface in the dashboard for the human reviewer (you) to action.
• "Risk posture in plain English" - we work hard at this. The score and rationale are written in plain English. We surface the underlying rule in the methodology page so you can check our work.
• "Suggested rewrites included" - true on every flag.
• "Multi page crawl on every scan" - true since 2026-05-06. Each audit fetches the homepage plus auto-discovered product and legal pages and runs a per-page diagnosis with a drafted fix paragraph for every finding.
• "Automatic check that the basics are present" - true. The engine flags missing privacy policy, cookies, terms, returns, and contact pages on the crawled site.
• "One free verification re-scan per finding" (the sample report page) - true, and since 13 October 2026 the check is a re-check at audit quality (Check the fix on the finding), so the page is read again with the models of the audit, every open finding of the page is checked in the same read, nothing is read when the page has not changed, and the result and its date show on the finding and in the report. The first check of a finding is free; a further check of the same finding takes one page from the page budget of the audit.
• "Up to 500 pages reviewed" (the sample report page, formerly "Full storefront scan, up to 500 pages") - 500 pages is the base of the audit offer. Since 13 October 2026 an audit reads up to the number of pages stated in the customer's quote (the base plus any extra pages bought), shown on the usage page, and an account with a larger quote reads more in one audit. On very slow sites a time guard can trim the tail of the crawl so the audit still completes; the audit lists every page actually read and the pages it did not reach, so what was covered is always visible.
• "Automated tracking of newly added product pages" - the Monitoring plan detects new product pages through publicly reachable means such as the store's sitemap and checks them automatically, within the monthly caps stated on the pricing page and mirrored on the customer dashboard. We do not claim to catch every change.
• "The platform that reads what you publish and checks it against EU law" (the platform page headline, reworded 2026-09-19) - true. The same pipeline (read, check against EU law and internal policy, ground each finding to the article, verify) runs across the surfaces shown on the platform page. "Engine" is our internal name for that pipeline; customer copy says platform.
• "Verified in a second pass" and "the article cited on every finding" (added 2026-09-19) - true. Every finding of a paid audit goes through a second verification pass before it is shown, and every finding carries the article it rests on. The preliminary risk check (15 pages) shows top findings with their citation.
• "Findings and reports stored in the EU" (added 2026-09-19) - true. Account data, findings and reports are stored with Supabase in eu-central-1 (Frankfurt), as the security and subprocessors pages state. Page text is processed by our model provider under standard contractual clauses and is not used to train models; we do not claim EU-only processing.
• "One rewrite often settles more than one rule at once" (added 2026-09-19) - a description of how the rule families overlap (a misleading green claim can breach Directive (EU) 2024/825 and the UCPD at once), not a promise about any specific finding.
• The enforcement ledger on the landing page (added 2026-09-19) - three decisions quoted from the authorities that took them (AGCM PS13027, 25 June 2026; the Danish Consumer Ombudsman, 20 July 2026; the CPC network sweep published 26 March 2026), amounts as decided, before any appeal. We add rows only from primary sources.
• "A fixed price, quoted in writing before you commit, against a residual risk you cannot price" (2026-09-19, reworded 2026-09-29 when public prices came off the site) - the Single Audit is a fixed price per storefront, stated in the written quote that follows the 15 minute review; the second half states that penalty levels depend on each member state and each case, which the cost table above it explains.
• "We only read what your shop already publishes. Nothing to install and nothing changes on your site. Your findings arrive by email." (added 2026-09-29, under the preliminary risk check form) - true. The check is a read only crawl of publicly reachable pages, nothing is installed and nothing is written to the shop, and the results are emailed to the address given on the form. The lead and its findings are stored on our side as the privacy policy describes.
• The finding explorer on the landing page (added 2026-09-29) - eight sentences from a mocked storefront, each with the article it runs into and a drafted fix, captioned sample data. The eight claim types are ones the platform targets today (generic green claims, offset based neutrality claims, self awarded labels, future pledges, scarcity counters, unverified reviews, withdrawal wording, cookie consent). No sentence comes from a real shop.
• "The compliance partner for your team" and the tabbed product window on the landing page (added 2026-09-29) - the five screens are the platform as it ships (home, site map, findings, fixes board, finding detail), populated with the demo shop and captioned demo data.
• "You get a written quote, usually within two business days" and "your account opens the same day" (added 2026-09-29, pricing page) - process promises in the same register as the one business day reply on the contact page; the quote is written by a person after the review, and the account is provisioned automatically once the Stripe payment is confirmed (bank transfers confirm later, and the account opens when they do).
• "Answers within one business day" and "enterprise fix sets get a human second look" (added 2026-09-19) - the reply promise is the one the contact page has carried since launch; the human second look describes how enterprise engagements are delivered today.
• Country rules, France (added 2026-10-13, platform only, not on the site yet) - a paid audit of a storefront the pages confirm as French applies the French rules on top of the EU families and shows the French article next to the EU one. The French texts were checked against the Code de la consommation (consolidated 10 October 2026) and the Code de l'environnement (consolidated 7 October 2026) as published in the Legifrance data (DILA), read on the codes.droit.org mirror on 13 October 2026 because Legifrance refuses automated reads; the décret 95-240 on the Arcom copy; LCEN Art. 19 on a secondary source, marked to verify. Every French provision links its Legifrance page, and the manual check of those links on Legifrance is listed in the methodology. Proven on the mocked French shop of the platform (nine sentences, run date 13 October 2026, no model call); the first paid French audit is the live check. France had not transposed Directive (EU) 2024/825 at that date, so the EU findings on environmental claims keep the EU article with Art. L. 121-2 of the Code de la consommation as the French hook.
• Claims registers (added 2026-10-13, platform only, not on the site yet) - a paid audit of a shop that sells a food, a food supplement or a cosmetic checks each health claim against the EU Register of nutrition and health claims and the EFSA list of botanical claims on hold, each nutrition claim against the conditions of the Annex of Regulation (EC) No 1924/2006, and the free from, hypoallergenic, organic, gluten free, lactose free, vegan and natural wording against its rules. The register was exported from the European Commission's open data on 13 October 2026 (2,337 claims, 269 authorised, 2,067 non authorised, 1 revoked) and the EFSA list read the same day (1,548 entries); the date is shown on each finding. The lookup runs without a model and is tested on a fixture shop of six product pages. The site will say so once a marketing pass has reviewed the words.
• Labels to have (added 2026-10-13, platform only, not on the site yet) - a paid audit of the pages of a shop ends with the labels the pages show, the marks the law asks for the products and the country, and the schemes that fit, with what each lets the shop say, who certifies, the steps and the fees the scheme publishes; an audit of the policies only and the free preliminary check build no guide. The register holds 50 labels (the marks of the law of the five countries and the labels behind the claims registers); the fees are those the schemes publish, read on 13 October 2026 where a figure is given (among them Regulation (EC) No 66/2010 Annex III and the fee pages of the Blauer Engel, FLOCERT, Cradle to Cradle, NATRUE, the MSC, B Lab Europe and Santé publique France), shown as an indication with their source and date; where a scheme publishes no table we could read, the row says so. The status of each label under the directive is our legal reading, and nine rows carry a point we still have to verify. We take no commission from any certifier and rank no scheme for pay. The site will say so once a marketing pass has reviewed the words.
• Four horizontal EU families (added 2026-10-13, platform only, not on the site yet) - a paid audit applies the Sale of Goods and Digital Content Directives (the guarantee wording), the Geo-blocking Regulation, the Consumer Credit Directive of 2023 (buy now pay later and instalment advertising) and the Data Act (the information before the sale of a connected product), each switched on by what the pages show, with the texts quoted from the Publications Office (297 provisions in the law library on 13 October 2026). The Consumer Credit Directive applies from 20 November 2026 and its findings are informational until then unless a national rule in force covers them (France, Code de la consommation L. 312-5 and L. 312-6, which reach an advertisement for a credit operation from 200 to 75,000 EUR that Article L. 312-4 does not leave out, not a pay in 3 or pay in 4 repaid within three months at no cost). Tested on a mocked shop (tests/horizontal). The site will say so once a marketing pass has reviewed the words.
• "Your own rulebook, re-scan to verify, CSV in and out, workspaces and roles, audit pack, site map" (the integration and what you get blocks, rewritten 2026-10-12) - every item ships today. The read API, the signed webhooks and the evidence locker named there from 2026-09-19 to 2026-10-12 were retired on 2026-10-12 (Platform 1.3) with no customer using them, and the copy changed the same day. Seats are one on the Single Audit, three on Guard and ten on Enterprise.

2. Claims we do not make

• We do not claim "100% accurate". The methodology lists known limits.
• We do not claim "legally binding". The disclaimer says this is not legal advice.
• We do not claim "carbon-neutral" for the platform. We have not offset.
• We do not claim "sustainable" in the abstract. Generic green words are exactly what we tell customers to avoid; we should hold ourselves to the same standard.

3. What we still need to back up

• Performance numbers (how often a flagged claim is later judged risky by counsel) - we publish them once we have a meaningful sample size from beta customers.
• Energy footprint of the platform - planned, not measured today.

4. Methodology of this self-audit

We feed our own marketing pages (home, pricing, platform, how it works) into the production scan engine, take the output as a reviewer would see it, and resolve every flag here. Where we cannot substantiate a claim, we either rewrite the marketing copy or remove the claim.

5. Findings, last run

• Home: 0 high-risk flags. 1 medium flag (use of "effortless" reviewed and kept; not an environmental claim).
• Pricing: 0 flags.
• Platform (then called the engine page): 0 high-risk flags. The page describes capability, not outcomes, and at the time labelled the self-hosted European variant as in development.
• How it works: 0 flags. Steps describe the engine mechanic (read, check, ground, verify).
• Distributor and reseller: page retired from the public site on 2026-08-07. Its claims are no longer published and drop out of the audit scope from the next run.
• Proof: page retired on 2026-09-19 (it carried illustrative cost ranges that were not statutory figures). Its honest-limits paragraph moved into the pricing questions.

6. Updates

Material changes to marketing copy trigger a re-run of this audit. We keep a redacted log of past runs so you can see how the result evolves.