Our own claims

We sell a tool that audits environmental claims on e-commerce stores. The least we can do is run that tool against our own marketing copy and publish the result here. This is our self-audit.

1. Claims we make

• "Made in Luxembourg" - true. The operator is based in Mamer, Luxembourg, and the SARL-S is in formation in Luxembourg. We do not claim the technology stack itself originates from Luxembourg.
• "Hands on audit" - the Standard and Connect plans are software-only; flags surface in the dashboard for the human reviewer (you) to action.
• "Risk posture in plain English" - we work hard at this. The score and rationale are written in plain English. We surface the underlying rule in the methodology page so you can check our work.
• "Suggested rewrites included" - true on every flag.
• "Multi page crawl on every scan" - true since 2026-05-06. Each Standard scan fetches the homepage plus auto-discovered product and legal pages and runs a per-page diagnosis with a drafted fix paragraph for every finding.
• "Automatic check that the basics are present" - true. The engine flags missing privacy policy, cookies, terms, returns, and contact pages on the crawled site.
• "One free verification re-scan per finding" - true. After pasting a fix the merchant can trigger one re-scan per finding at no additional cost; the original finding is marked passed or failed.
• "Distributor and reseller claim compliance" - this is our stated main focus. The engine reads the content sellers publish and checks it against the approved claim list and the EU law that applies, surfacing items for the compliance team to review. We say the team makes the call; we do not claim to replace it, and we do not promise guaranteed compliance.
• "Continuous monitoring across the web and social" - labelled in development on the distributor and reseller page. It is rolling out to early clients, not generally available, and the page says so.
• "One engine reads what you publish and checks it against the rules" - true. The same pipeline (read, check against EU law and internal policy, ground each finding to the article, verify) runs across the surfaces shown on the engine page.

2. Claims we do not make

• We do not claim "100% accurate". The methodology lists known limits.
• We do not claim "legally binding". The disclaimer says this is not legal advice.
• We do not claim "carbon-neutral" for the platform. We have not offset.
• We do not claim "sustainable" in the abstract. Generic green words are exactly what we tell customers to avoid; we should hold ourselves to the same standard.

3. What we still need to back up

• Performance numbers (how often a flagged claim is later judged risky by counsel) - we publish them once we have a meaningful sample size from beta customers.
• Energy footprint of the platform - planned, not measured today.

4. Methodology of this self-audit

We feed our own marketing pages (home, pricing, engine, how it works, distributor and reseller) into the production scan engine, take the output as a reviewer would see it, and resolve every flag here. Where we cannot substantiate a claim, we either rewrite the marketing copy or remove the claim.

5. Findings, last run

• Home: 0 high-risk flags. 1 medium flag (use of "effortless" reviewed and kept; not an environmental claim).
• Pricing: 0 flags.
• Engine: 0 high-risk flags. The page describes capability, not outcomes, and labels the self-hosted European variant as in development.
• How it works: 0 flags. Steps describe the engine mechanic (read, check, ground, verify).
• Distributor and reseller: 0 high-risk flags. 1 medium flag on the closing line "Keep your network compliant" (an outcome promise) - reworded to "Stay ahead of seller claims" on the 2026-06-24 review. Continuous social monitoring is labelled in development.

6. Updates

Material changes to marketing copy trigger a re-run of this audit. We keep a redacted log of past runs so you can see how the result evolves.