Our own claims

We sell a tool that audits environmental claims on e-commerce stores. The least we can do is run that tool against our own marketing copy and publish the result here. This is our self-audit.

1. Claims we make

• "Made in Luxembourg" - true. The operator is based in Mamer, Luxembourg, and the SARL is in formation in Luxembourg. We do not claim the technology stack itself originates from Luxembourg.
• "Hands on audit" - the self serve products are software-only; flags surface in the dashboard for the human reviewer (you) to action.
• "Risk posture in plain English" - we work hard at this. The score and rationale are written in plain English. We surface the underlying rule in the methodology page so you can check our work.
• "Suggested rewrites included" - true on every flag.
• "Multi page crawl on every scan" - true since 2026-05-06. Each audit fetches the homepage plus auto-discovered product and legal pages and runs a per-page diagnosis with a drafted fix paragraph for every finding.
• "Automatic check that the basics are present" - true. The engine flags missing privacy policy, cookies, terms, returns, and contact pages on the crawled site.
• "One free verification re-scan per finding" - true. After pasting a fix the merchant can trigger one re-scan per finding at no additional cost; the original finding is marked passed or failed.
• "Full storefront scan, up to 500 pages" - the one-off scan's crawl budget is 500 pages. On very slow sites a time guard can trim the tail of the crawl so the scan still completes; the report lists every page actually scanned, so what was covered is always visible.
• "Automated tracking of newly added product pages" - the Monitoring plan detects new product pages through publicly reachable means such as the store's sitemap and checks them automatically, within the monthly caps stated on the pricing page and mirrored on the customer dashboard. We do not claim to catch every change.
• "One engine reads what you publish and checks it against the rules" - true. The same pipeline (read, check against EU law and internal policy, ground each finding to the article, verify) runs across the surfaces shown on the engine page.

2. Claims we do not make

• We do not claim "100% accurate". The methodology lists known limits.
• We do not claim "legally binding". The disclaimer says this is not legal advice.
• We do not claim "carbon-neutral" for the platform. We have not offset.
• We do not claim "sustainable" in the abstract. Generic green words are exactly what we tell customers to avoid; we should hold ourselves to the same standard.

3. What we still need to back up

• Performance numbers (how often a flagged claim is later judged risky by counsel) - we publish them once we have a meaningful sample size from beta customers.
• Energy footprint of the platform - planned, not measured today.

4. Methodology of this self-audit

We feed our own marketing pages (home, pricing, engine, how it works) into the production scan engine, take the output as a reviewer would see it, and resolve every flag here. Where we cannot substantiate a claim, we either rewrite the marketing copy or remove the claim.

5. Findings, last run

• Home: 0 high-risk flags. 1 medium flag (use of "effortless" reviewed and kept; not an environmental claim).
• Pricing: 0 flags.
• Engine: 0 high-risk flags. The page describes capability, not outcomes, and labels the self-hosted European variant as in development.
• How it works: 0 flags. Steps describe the engine mechanic (read, check, ground, verify).
• Distributor and reseller: page retired from the public site on 2026-08-07. Its claims are no longer published and drop out of the audit scope from the next run.

6. Updates

Material changes to marketing copy trigger a re-run of this audit. We keep a redacted log of past runs so you can see how the result evolves.